Aerolife is a Russian manufacturer of air purification and disinfection systems. The company develops and produces equipment for healthcare facilities, the pharmaceutical industry, industrial enterprises, commercial buildings, and public spaces.
Founded in 1997, Aerolife operates its own 7,000 m² manufacturing facility and an R&D center with three laboratories. The company holds 19 patents for its inventions, technologies, and utility models.
Aerolife equipment is installed at prominent locations across Russia, including Zaryadye Park, the State Hermitage Museum, the Evolution and West Towers in Moscow City, the Vnukovo Airport Air Traffic Control Center, Kommunarka Medical Center, Botkin Hospital, the Loginov Moscow Clinical Research Center, the Institute of Bioorganic Chemistry of the Russian Academy of Sciences, and the Lomonosov Cluster at Moscow State University's Innovation Science and Technology Center, as well as numerous other facilities of federal and municipal significance.
About the Project
At the start of the project, Aerolife already had a functioning website. It served the company’s basic needs, featuring an equipment catalog and an extensive collection of technical information. However, while the company had evolved significantly over the years, its website had not kept pace.
In terms of both design and structure, the website still reflected an earlier stage of the company’s development. It no longer conveyed the scale of Aerolife’s operations, its engineering expertise, or the complexity of the projects it undertakes.
The new website needed to serve multiple audiences simultaneously: help B2B customers quickly find industry-specific solutions, showcase the company’s engineering expertise, simplify access to technical documentation for engineers and system designers, and establish a more mature, technology-driven brand image.
Project Objectives
1. Restructure the website to accommodate different user journeys, from business owners to engineers and technical designers.
2. Create a modern visual identity that reflects the company’s technological capabilities, manufacturing expertise, and industry standing.
3. Develop a convenient system for managing technical documentation and large volumes of files.
4. Showcase the company’s proprietary technologies, manufacturing facilities, laboratories, and R&D activities.
5. Produce visual content, including industrial photography, 3D videos, and interactive equipment demonstrations.
6. Integrate a portfolio of completed projects, linking each project to relevant equipment and industries.
Implementation
Industry-Specific Structure Instead of a Traditional Product Catalog
One of the key challenges of the project was accommodating users with different levels of knowledge about air purification technologies.
Engineers need technical specifications, documentation, and design requirements. Business owners, on the other hand, need clear answers to practical questions: Is this solution suitable for their facility, and what problem does it solve?
To address these needs, we designed dedicated industry-specific sections instead of relying solely on a traditional product catalog. Users can now navigate directly to their industry — healthcare, pharmaceuticals, manufacturing, hospitality, or commercial real estate — and explore typical equipment applications, suitable models, and all the relevant technical information.
This shortened the path to understanding the product and made navigation easier for users without specialized technical knowledge.
Dedicated Sections for Engineers and System Designers
For technical specialists, we designed two dedicated sections: “Technologies and Innovations” and “For System Designers.”
These sections bring together detailed engineering information about how the equipment works, design considerations, and the company’s manufacturing capabilities.
As a result, we created a dedicated user journey for engineers and system designers, free from unnecessary marketing content and cluttered interfaces.
Technical specialists can quickly find and download the materials they need, including registration certificates, declarations of conformity, technical datasheets, specifications, certificates, and project documentation. Document archives are accessible in just a few clicks.
The website has now become more than just a company showcase. It serves as a practical tool for engineers and technical specialists who rely on this documentation in their daily projects.
Unified Document Management System
Another key challenge was implementing a system capable of handling large volumes of technical documentation.
We developed a system of cross-references linking documents, equipment, and industry-specific sections. Each document is uploaded only once and then automatically appears in all relevant sections of the website.
For example, a single certificate can be displayed simultaneously in:
- - Equipment product pages
- - The section for system designers
- - Industry-specific sections
- - The documentation library
This approach reduced manual work when updating the equipment catalog and simplified ongoing website maintenance for the client.
Industrial Photography, 3D Videos, and Animations
An important part of the project was showcasing both the equipment and the company's manufacturing capabilities. We helped the client develop a cohesive visual concept by selecting references, providing guidance on photography, and establishing a consistent visual style.
The centerpiece of the homepage hero section is a video featuring a 3D model of an air purification system. The video demonstrates the equipment's internal structure and explains how its components work, accompanied by technical annotations.
Homepage Hero Section and Equipment Animation
We created several animations and custom illustrations for the website to demonstrate complex technological solutions. These visuals make it easier to explain sophisticated equipment, even to users who have never worked with industrial air purification systems before.
Interactive Work Area Diagram
Technologies and Innovations Page
Results
Aerolife received a fully functional digital platform for showcasing its complex engineering products.
The new website:
- - Helps different user groups find relevant information more quickly
- - Strengthens the company's positioning as a technology-driven manufacturer
- - Simplifies workflows for engineers and system designers
- - Reduces the workload associated with managing technical documentation
- - Enables the equipment catalog and industry-specific sections to expand without increasing the complexity of the website's structure
Following the launch, we continue to maintain and develop the project. Our goal is to ensure that the website remains user-friendly, maintainable, and up to date for years to come.
We design websites with clear structures, intuitive content management, and the flexibility to evolve as businesses grow. This approach makes ongoing development and maintenance easier for both the client's team and any future contractors who may join the project. For us, this is a fundamental engineering standard.